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What is so important about software integration?

By Angus McDonald - 11/12/2020 10:19:00 AM

For most businesses trying to harness the power of emerging technologies or attempting to go digital, it is highly likely that software will be an integral part of their operations. 

From making predictions regarding their supply chains to customer acquisition, there’s a software for just about every task.

As businesses adopt more software systems for each task, they may achieve momentary boosts in efficiency and effectiveness but things tend to take a different turn later on. 

Generating results from multiple software sub-systems and using them to achieve broader goals can become hectic.

This is the point at which a business should consider creating better synergy amongst these tools by opting for a software integration. 

Now one might ask; “I bought software A to do task B, which it did, then I got software C to do task D, and it did the task well. Why is it so important that I integrate them?”

Importance of software integration

Firstly, using software in a non-integrated manner creates a greater likelihood of data silos. These aren’t good for business since they make staff more likely to make decisions based on limited facts rather than benefiting from the nuance that comes with any other data related to the subject at hand. Say you look at Facebook as better grounds for improving sales since you get your greatest engagement there. Without putting that side-by-side with the purchases made by shoppers from each social media site, you could end up targeting a large number of discount-hunters and subsequently wasting funds.

Secondly, without integrating your software, a lot of tasks that could be done simultaneously in one place have to be done separately. For example, you have to manually filter out the items you want from a particular list, then open another software and find their matching data in a different list. Such tasks that would be performed much more swiftly with a few controls take more time and ultimately dampen customer satisfaction. Integration also makes it easier to take advantage of automation and save time spent on some repetitive tasks.

Thirdly, software integration brings about consistency in the data available to different software subsystems. Not only can you trust that every software has the updated version of information to be used, you can also have this happen in real-time such that no unit is behind another.

software integration

From a cost perspective, software integration will save you a lot of money. When you have all your software systems running separately, they also have to be maintained separately. The data they use will also be stored individually. This inevitably drives up the cost of maintaining them whereas with software integration in place, they can be diagnosed and have any problems rectified collectively. You’re also less likely to have scenarios where technicians have solved a problem in one area, but there’s still an issue in another system that is preventing you from achieving a specific business outcome.

All-in-all, if you find yourself hitting a ceiling in regard to what you can achieve when relying on your software systems as they operate independently, be it closing deals with prospects or even just picking the right ones, you should consider integrating them for better results.

 

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Tags: CRM Software, Integrations, integration, software integration, software