Inbound lead generation is how online businesses attract qualified leads. It doesn’t offer results as quickly as outbound lead marketing, but careful planning and patience pay off in the long term.
That’s because inbound lead marketing strategies encourage meaningful interaction with your target audience. Given time, prospects will turn directly to you for guidance and advice.
Here are five inbound lead generation strategies that work.
Create High-quality Content
This is the cornerstone of every inbound lead marketing campaign. Ultimately, you want to connect with your target audience in a way that brings them back to your website. You’re always addressing the right questions, you’re giving the right answers, and you’re one step ahead of the competition. That’s what high-quality content is all about.
We’ve made it sound easy, but creating impactful content is one of the most daunting tasks for small online businesses. That’s because you need to get everything right to come out on top.
Identify your niche, learn as much as you can about your target audience, and write only for them. What would you want to know if you were in your prospects’ shoes? Do you have any impressive data or research that you think would be of value to them? What makes them tick? These are all questions to consider when creating content.
Grow Your Email List
Email marketing is highly effective, but to be successful, you need to know whom to target. Once you have high-quality content published on your website, you can create CTAs that provide exclusive content. To gain access to this content, users will need to provide their email address.
A word of caution: with a large email list comes great responsibility. Never bombard your leads with annoying sales pitches. Yes, email marketers often resort to spammy practices, but you shouldn’t force prospects down the sales funnel.
Create content that offers value and slowly guide your leads toward a future purchase.
Write an Ebook
Ebooks offer a fantastic opportunity to exclusive in-depth content. Combine some of your best pieces and data into an ultimate guide; use that as a magnet to grow your email list.
This may sound like a lot of work, but it works. Make sure the ebook is well-designed and professional-looking, with plenty of images and graphs accompanying the text.
Start Your Own Podcast
In this crazy fast world, people lead busy lives. Not everyone has the time to go through blog posts. That’s where podcasts come into play.
You can listen to a podcast while commuting to work, doing chores, or waiting for the bus home. The point being, podcasts are easy to consume.
If you consider yourself an industry leader—and you should—then you’ll always have something new and exciting to talk about. Industry news and updates always make for great content. You can also schedule interviews and discussions with prominent figures in the field.
It’s your show, your way. Fun concepts and creative ideas will help you stand out.
Create Your Own YouTube Channel
YouTube isn’t just about music and cat videos anymore. It’s grown into a huge video-sharing platform many people use as a search engine. This roughly translates to tons of traffic and potential leads that your business needs to tap into.
Yes, not all of us feel comfortable in front of a camera. But you can start small. Repurpose some of your best content to create easy-to-understand videos that your target audience will enjoy.
If you’re in it for the long term, these inbound lead generation strategies will help you grow your online business and establish yourself as an industry leader.
Don’t wait; create your inbound lead marketing campaign today!