# Azgard > Azgard is a Sydney-based AI implementation agency. It builds production AI systems into the way a business actually runs — and leaves the team owning the system, not renting it. Founded and run by Angus McDonald, an operations leader (15 years in SaaS operations, former COO) who builds the systems himself. Azgard's offerings form a ladder: education first (a live webinar on the Company Brain framework), then a done-with-you build (the Kickstart), then a one-day AI Readiness Audit, then fixed-fee builds (Pilot Build, Custom AI System), and finally an ongoing Embed Retainer. Every build is fixed-scope, milestone-priced, documented, and owned outright by the client — no platform lock-in, no dependency. The "Company Brain" is Azgard's core framework: one structured, plain-text workspace holding what a business needs to know, do, reach, and remember, that both the team and their AI tools work from. Azgard runs its own operations on exactly this system. Named customers: Apex Signage, Home Grown Electrical, Inner Game Basketball. Shipped portfolio products: GUS (public-sector agent stack, 30k+ queries/month), Grassmaster Gus (AI lawn-care coach), Euclid (deterministic compute tools for LLM math), FairyTaleFactory (personalised kids' stories), Tatara (markdown-native AI workspace). Contact: angus@azgard.tech · https://www.azgard.tech/contact The complete site content in one document: [llms-full.txt](https://www.azgard.tech/llms-full.txt) ## Products (buy online) - [AI Company Brain Webinar](https://www.azgard.tech/shop/ai-fundamentals): A live two-hour briefing that turns “we should be using AI” into “here's exactly where we start.” Starter Skills pack and recording included. $149. - [AI Company Brain Kickstart](https://www.azgard.tech/shop/ai-brain-kickstart): A done-with-you build: two sessions with Angus, your Company Brain working by the end, with context, skills, and workspace. $1,950. - [AI Readiness Audit](https://www.azgard.tech/shop/ai-readiness-audit): A full-day intensive: we map your real workflows, score what's ready, and hand you a costed, prioritised 90-day AI roadmap. Book a call to scope it. ## Services (scoped on a call) - [Pilot Build](https://www.azgard.tech/work/pilot-build): One workflow, one measurable outcome: built, shipped, and owned by your team in 4-8 weeks. Fixed fee, milestone-based, owned by you. Book a call to scope it. - [Custom AI System](https://www.azgard.tech/work/custom-ai-system): Multi-workflow AI systems wired into your ERP, CRM, and project tools: architected, built, and handed over. Owned by you, scoped on a call. - [Embed Retainer](https://www.azgard.tech/work/embed-retainer): Ongoing optimisation for your AI systems: monitoring, tuning, new skills, up to a fractional AI lead embedded in your team. Book a call to scope it. ## Learn (articles) - [Is ChatGPT safe for company data in Australia? The account decides](https://www.azgard.tech/learn/is-chatgpt-safe-for-company-data-au): Is ChatGPT safe for company data? The account tier, not the model, decides whether your prompts train it, how long they are kept and who can read them. - [How to train AI on your company data, in the order that works](https://www.azgard.tech/learn/how-to-train-ai-on-your-company-data): To train AI on your company data you choose files, not weights. The Company Brain Load Order sets what goes in first, what goes last, and what stays out. - [You cannot buy your company brain, and this week proved it](https://www.azgard.tech/learn/you-cannot-buy-your-company-brain): The AI context layer is now something you can buy. It indexes what your business recorded, not the company brain rules that decide whether an agent is useful. - [How to choose an AI consultant: the show-me list](https://www.azgard.tech/learn/how-to-choose-an-ai-consultant-au): How to choose an AI consultant: ask for four things before you pay - a client you can phone, a system in production, a named builder, exit terms. - [How to measure AI ROI when hours saved are not money](https://www.azgard.tech/learn/how-to-measure-ai-roi): Measure AI ROI by baselining the process first: count, time per unit, a named owner, a date, and the one downstream change that turns hours into money. - [How much does an AI consultant cost? The AI spend ladder](https://www.azgard.tech/learn/how-much-does-an-ai-consultant-cost-au): Expect an AI consultant in Australia to cost $150-$400 an hour or $950-$2,000 a day, and $1,500-$15,000 for a first fixed-price project. - [Same model, 8.3x the output. The gap is AI skills, written down](https://www.azgard.tech/learn/same-model-8x-the-output-the-difference-is-written-down): Frontier firms get 8.3x the output per user from the same models. OpenAI's data points at written-down AI skills and connected company data. - [Meta made the model free. Your context is the bill.](https://www.azgard.tech/learn/meta-made-the-model-free-your-context-is-the-bill): Meta's Muse Glimmer runs a capable agent on one GPU. A 128K context window is rationed VRAM, so running AI agents locally rewards the tidy business. - [Your company brain needs an owner and an expiry date](https://www.azgard.tech/learn/your-company-brain-needs-an-owner-and-an-expiry-date): Agents cite stale internal docs because retrieval treats every source as equal. Split your company brain into a wide evidence layer and an owned canon. - [Stop buying AI tools before you map the work.](https://www.azgard.tech/learn/stop-buying-ai-tools-before-you-map-the-work): Most AI spend fails before procurement because nobody mapped the work it was meant to change. Here is the mapping sequence we run before any tool decision. ## Company - [Home](https://www.azgard.tech/): Azgard: AI systems your team owns — what we do and the two doors in (shop and work) - [About](https://www.azgard.tech/about): practitioners, not theorists — the founder, the customers, and the shipped products - [Contact](https://www.azgard.tech/contact): send a message; Angus reads it and replies within one business day ## Locations - [AI Consultant](https://www.azgard.tech/ai-consultant): the global hub — Sydney home base, remote-first delivery in five countries - [AI Consultant Australia](https://www.azgard.tech/ai-consultant/au): Home country. Sydney base, on-site along the east coast, remote everywhere else. - [AI Consultant United States](https://www.azgard.tech/ai-consultant/us): Remote-first across every US timezone. An American afternoon is Sydney's next morning. - [AI Consultant United Kingdom](https://www.azgard.tech/ai-consultant/uk): Remote-first from Sydney. Live sessions in the UK morning, async delivery between them. - [AI Consultant Canada](https://www.azgard.tech/ai-consultant/ca): Remote-first from Sydney. Live sessions land in your afternoon, and the Pacific coast has the easiest run of it. - [AI Consultant New Zealand](https://www.azgard.tech/ai-consultant/nz): Remote-first from Sydney, two hours behind you. The one market where the working days line up almost exactly. - [AI Consultant Sydney](https://www.azgard.tech/ai-consultant/au/sydney): Home base. Workshops, kick-offs, and working sessions in person. - [AI Consultant Melbourne](https://www.azgard.tech/ai-consultant/au/melbourne): Remote delivery in the same timezone; on-site by arrangement. - [AI Consultant Brisbane](https://www.azgard.tech/ai-consultant/au/brisbane): Strong fit for trades and construction operators; remote delivery. - [AI Consultant Perth](https://www.azgard.tech/ai-consultant/au/perth): Remote-first delivery built for WA distances and hours. - [AI Consultant Adelaide](https://www.azgard.tech/ai-consultant/au/adelaide): Practical fit for SA manufacturers and family firms; remote delivery. - [AI Consultant Canberra](https://www.azgard.tech/ai-consultant/au/canberra): A drive from Sydney; real public-sector AI delivery in the portfolio. - [AI Consultant Gold Coast](https://www.azgard.tech/ai-consultant/au/gold-coast): Owner-operator country; the first customer has a Burleigh Heads site. - [AI Consultant Newcastle](https://www.azgard.tech/ai-consultant/au/newcastle): Hunter engineering and trades country; on-site is a drive away. - [AI Consultant Wollongong](https://www.azgard.tech/ai-consultant/au/wollongong): Illawarra manufacturing and services; closest on-site region to Sydney. - [AI Consultant Hobart](https://www.azgard.tech/ai-consultant/au/hobart): Small-team economy, same timezone, remote-first delivery. - [AI Consultant Darwin](https://www.azgard.tech/ai-consultant/au/darwin): Remote-native delivery for Territory operators and contractors. - [AI Consultant Geelong](https://www.azgard.tech/ai-consultant/au/geelong): A city that retooled once already; remote-first delivery. - [AI Consultant Sunshine Coast](https://www.azgard.tech/ai-consultant/au/sunshine-coast): Fast-growing operator region; remote delivery in matching hours. - [AI Consultant Townsville](https://www.azgard.tech/ai-consultant/au/townsville): North Queensland industrial base; remote-first delivery. - [AI Consultant Cairns](https://www.azgard.tech/ai-consultant/au/cairns): FNQ tourism and services economy; remote delivery as standard. - [AI Consultant New York](https://www.azgard.tech/ai-consultant/us/new-york): Remote delivery across the five boroughs; live sessions in your late afternoon. - [AI Consultant Los Angeles](https://www.azgard.tech/ai-consultant/us/los-angeles): Remote delivery across the LA basin; the widest live window in the country. - [AI Consultant Chicago](https://www.azgard.tech/ai-consultant/us/chicago): Remote delivery across Chicagoland; built for manufacturing and logistics operations. - [AI Consultant San Francisco](https://www.azgard.tech/ai-consultant/us/san-francisco): Remote delivery across the City and the Bay Area; practical rather than venture-flavoured. - [AI Consultant Austin](https://www.azgard.tech/ai-consultant/us/austin): Remote delivery across Central Texas; built for trades, service businesses, and growing firms. - [AI Consultant London](https://www.azgard.tech/ai-consultant/uk/london): Remote delivery across Greater London; live sessions in your morning, written work in between. - [AI Consultant Manchester](https://www.azgard.tech/ai-consultant/uk/manchester): Remote delivery across Greater Manchester; built for manufacturing, digital and professional firms. - [AI Consultant Birmingham](https://www.azgard.tech/ai-consultant/uk/birmingham): Remote delivery across the West Midlands; built for engineering, supply chain and automotive firms. - [AI Consultant Edinburgh](https://www.azgard.tech/ai-consultant/uk/edinburgh): Remote delivery across the Central Belt; suited to document-heavy professional and finance firms. - [AI Consultant Toronto](https://www.azgard.tech/ai-consultant/ca/toronto): Remote delivery across the GTA; built for the wholesale, distribution and manufacturing side of the city. - [AI Consultant Vancouver](https://www.azgard.tech/ai-consultant/ca/vancouver): Remote delivery across Metro Vancouver and the Lower Mainland; the friendliest timezone fit in Canada. - [AI Consultant Calgary](https://www.azgard.tech/ai-consultant/ca/calgary): Remote delivery across Calgary and southern Alberta; built for sub trades, engineering and manufacturing firms. - [AI Consultant Ottawa](https://www.azgard.tech/ai-consultant/ca/ottawa): Remote delivery across the National Capital Region; built for micro and small firms whose knowledge lives in people's heads. - [AI Consultant Auckland](https://www.azgard.tech/ai-consultant/nz/auckland): Remote delivery across Auckland and the upper North Island, built for micro and small firms. - [AI Consultant Wellington](https://www.azgard.tech/ai-consultant/nz/wellington): Remote delivery across the Wellington region, suited to knowledge work and document-heavy firms. - [AI Consultant Christchurch](https://www.azgard.tech/ai-consultant/nz/christchurch): Remote delivery across Canterbury, suited to primary sector businesses, manufacturers and tradies. ## Optional - [Privacy policy](https://www.azgard.tech/privacy) - [Terms of service](https://www.azgard.tech/terms) - [Article feed (RSS)](https://www.azgard.tech/learn/feed.xml)